Cast as elderly senior strolling on country road with daughter who as the caregiver, assists her mother with the help of a walker and cane. AARP campaign designed to offer caregivers information and/or resources to help better their lives and that of their clients by connecting to AARP’s special website for caregivers.

Clients: 

AARP / The Avertising Council / Washington, DC

Agency:

Butler, Shine, Stern & Partners / Sausalito, CA

Executive Design Director: Neil Zimmermann

Photographers:

Director-Photographer Alex Farmum / Apostrophe

Photography assistance by Julio Duffoo (www.duffoophotography.com), 2nd assistance by Maria Del Rio(www.delriophotography.com) and Digi Tech’ing by the fantastic Daryn LaBier (www.labierphoto.com).